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Bollywood actress Shilpa Shetty sought to put a racist bullying row behind her after winning Britain’s Celebrity Big Brother, a triumph tipped to elevate her career beyond Bollywood. The 31-year-old also won a cash prize of £100,000,and more publicity than she could have imagined due to the bullying she endured at the hands of three of her housemates which caused an international uproar. However, Shilpa was quick to play down allegations that she had been the victim of racial abuse. “Things happen and people make mistakes and we are all human beings and we are all fallible,” she said. British Asians threw their full weight behind Shilpa.

Apart from bagging Rs90 lakh by winning the crown, Shilpa Shetty has collected Rs45 crore in interview contracts and endorsements abroad. She is also rumoured to have bagged a Hollywood film. But will her career turn around back home in too? Prasoon Joshi, executive chairman, McCann-Erickson India, says, “Firstly Big Brother is an international show and the audiences who judged the final verdict were not Indian. Moreover, the show is not even popular in our country. Therefore, if the brand value of Shilpa Shetty goes up in India, it will be because of Indian media drooling over her success.”

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Bollywood actress Shilpa Shetty stormed to victory on Britain’s “Celebrity Big Brother” on Sunday after her treatment on the television show sparked fears of racist bullying that escalated into an international row.

Shetty, whose victory will be seen as a triumph for racial equality in Britain and India, beat 13 other contestants, including those who were accused of tormenting her. But the 31-year-old was quick to play down allegations that she had been the victim of racial abuse on the show, unaware the spat had already drawn tens of thousands of complaints, dominated headlines and even prompted a sponsor to pull out.
“Things happen and people make mistakes and we are all human beings and we are all fallible,” said Shetty after emerging victorious from the specially-designed Big Brother House, where she had been cooped up for 26 days under 24-hour surveillance. “I know one thing for sure, Jade really didn’t mean to be racist,” she said, referring to shamed television star Jade Goody who was a central figure in the furore. “I really don’t want to leave England putting anyone in trouble,” added Shetty in an interview on Channel 4, which broadcasts the controversial series. Careers threatened But her comments may come too late to save the careers of Goody as well as two other former housemates — model Danielle Lloyd and singer Jo O’Meara — who have been vilified in newspapers following their comments about Shetty. The A-list Indian star was called a “dog” on the programme. Housemates refused to learn her name, referred to her as “the Indian” and “Poppadom”, and Lloyd said: “She should fuck off home. She can’t even speak English.” Asked about her behaviour, Lloyd, who emerged earlier on Sunday evening from the television set, said: “I feel terrible.” She added: “I never thought we were being racist at all.” Internet chatrooms have been abuzz with debate about whether what was said constituted racism and to what extent Goody and her allies reflected prejudices in society at large. In a sign of the public outrage, Lloyd and O’Meara — who was evicted from the show on Friday night — were both met with jeers and boos by crowds waiting outside, while Shetty emerged to cheers, screams and a hail of fireworks.
“Thank you,” the actress, dressed in a flowing red-coloured shirt and jeans, shouted as she waved to her fans. Shetty won 63 percent of the public vote in a final showdown against five remaining contestants. US singer Jermaine Jackson, older brother of Michael Jackson, came second followed by actor Dirk Benedict, who starred in the 1980s television series “The A-Team”. Singer Ian Watkins was in fourth place, followed by Lloyd and Goody’s boyfriend Jack Tweed. The other contestants, including Goody, were either voted out or walked off the show over the past few weeks.

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Big Brother:Shilpa romancing?

Shilpa Shetty is making more of an impression on her housemates in Celebrity Big Brother as the contestants enter their seventh day in captivity. Ken Russell, the 79-year-old filmmaker who left the house with the agreement of Big Brother on Sunday, has today given the Bollywood star a big thumbs up. Acting as the guest Big Brother ‘Bitch’ in The Sun, he described Shilpa as "a lovely princess", and added: "Gorgeous and very spiritual. We used to hum together." Last evening Shilpa enjoyed something of a romantic moment with former pop star and West End stage performer Ian from Steps. Ian snuggled up to Shilpa and laid his head on her shoulders on Monday night. But the blossoming romance was interrupted by Jade Goody’s mother, Jackiey, who has been a source of irritation for the Bollywood siren. Jade's mum Jackiey has spent the week claiming she can't pronounce Shilpa's name and former beauty queen Danielle has followed suit. 'I asked for smoked mackerel and whatsername, Shullup, just looked at me like I was stupid,' complained Danielle. 'She's so controlling and bossy. I don't like that.' Jade and Jo agreed that the Indian actress was 'too fake'. But journalist Carole Malone stuck up for Shilpa saying 'she's done nothing wrong'. Out in the garden just before 9.30pm, the Indian actress aloud her fears of Jackiey. As Ian rested his head on Shilpa’s shoulders, she said: "I'm dreading Jackiey coming out. If she comes in this area, I am running away!" Ian smiled at her and said he was fascinated by Jackiey, to which Shilpa responded: "One part of me loves her but by the time it's night, I’ve had enough. I like her until afternoon but that’s as much as I can take." Ian said he had yet to spend a whole day with her. Jackiey, her daughter Jade, a previous Big Brother winner, and Jade’s boyfriend Jack, were parachuted into the house three days ago. The house was then separated, as three contestants - Shilpa, Jermaine Jackson, a brother of Michael, and Russell - were invited to join the Goody clan in a separate section. The remaining seven housemates were designated as ‘servants’ and were ordered to serve a special dinner for the others on Sunday evening, when Jade`s grandparents were the special unannounced guests. Shilpa loved the grandparents and kissed them and thought they were lovely. "They remind me of my grandparents," she added. Shilpa, Jermaine, Jackie and Jack are up for eviction on Friday. Singer Danny Tourette left the house on Sunday after scaling the walls. Shilpa is suffering from the handicap that the non-Asian population of Britain, which makes up most of the viewership, are not even aware of who she is. Now only the Asian community can save Shilpa if they vote in droves for her stay in the house.

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